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How a brand draws a line between being informative while not coming across as preachy!

Sustainability has been synonymous for the longest time now to the future survival of all living beings on this planet. The concept is naturally being adapted by several organizations and brands are being formed on the grounds of sustainable practices. Amidst all the adaptation and formation, several organizations fall...

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Avoid the Green washing Trap

As sustainable fashion and any organic products become more mainstream, companies are latching onto this revolution—some with intentions of actually becoming more ethical and others are just trying to make consumers think they are ecologically responsible i.e brands that are Greenwashing. Coined in 1986 by environmentalist Jay Westerveld,...

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Is it right to call Sustainable fashion a ‘Need for Today’s World’?

Sustainable fashion brands create fashion in a way that is most considerate of humanity and the environment, reducing the environmental impact wherever possible. The ultimate goal is to have a system that works without leaving a negative footprint. Is it right to call sustainable fashion the ‘Need for Today’s World’? It...

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Sustainable fashion, a choice you make? Really?

From organic holi colors to natural sanitary napkins to organic food to denims made of waste plastic, market is filled with options of switching to more environment friendly options. One commodity which we all use and are never satisfied with its range and variety we already have, is definitely the...

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#MaterialMonday: Silk

Introducing #MaterialMonday!! This post is a series of information about the story behind clothes. Our goal is to share knowledge that will help you identify greenwashing in your buying options and help you transition to products made keeping in mind sustainability and the environment. If you like this post,...

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Can Fast fashion & sustainability co-exist?

Fast Fashion, the superstar of the fashion industry since the early 2000s, has started witnessing a slight drop in its popularity lately. Fashion consumers have become more compassionate towards their existing wardrobe attires, and abandon their old fashion buds less frequently. McKinsey Global Fashion Index registered a comparatively lower...

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