We work hard to get the best brands on board with us, together working to be part of this global solution. The need for a brand reviewing system was real and to avoid greenwashing from the industry and so, we came up with one -  The UpAnchor ” The UpAnchor is our own strict brand - vetting process, enabling us to make clear, thoughtful decisions

Prioritising the environment is key for us and for that, we focus on the raw material sourcing, product manufacture method and the overall behind-the-scenes process to truly call a product SUSTAINABLE. We cannot abide Greenwashing and to steer away from it, measure the impact of production, use, disposal of each product that is curated by us. 

To achieve the same, we have an in-house “Curator’s Quality Committee” who uses a framework to identify the right products for a conscious customer, ask the right questions to creators and evaluate a product in a holistic manner. The committee helps us in reaching our goal of building a strong community to prompt ideas of a plastic - free and minimal-waste lifestyle amongst their peers and loved ones. The more, the merrier!

The brand - vetting includes a 2 step process:

  • Product selection 

  • Curation process 

Inspired from Life Cycle Assessment (LCA) Principles and The Sustainability Evaluation questions used by  Intergovernmental Panel on Climate Change (IPCC), our curated framework focuses on these aspects : 

Raw Material

Fabric is key. We have a strict no - new polyester & mass-manufactured cotton policy.  No Animal leather made by traditional practices. Some of our preferred materials include these characteristics: Upcycled/Recycled/Organic materials, Circular in production, Ethically made, Zero - waste /Minimal waste production, Handcrafted, uses natural dyes, Slow - produced luxury has Artisanal expertise ……… you get the drift. We’re open to trying new things, always! 


Every brand we work with is unique in their own sustainable way, making them stand out. Their products need to feature at least a couple of these basic features:

  1. Organic materials - Low impact natural materials

  2. Upcycled 

  3. Recycled 

  4. Eco-friendly dyes with  Bluesign / OEKO-TEX certifications

  5. Zero / Minimal waste / Circular design

  6. Handcrafted / Locally made by artisans

  7. Made in Renewable energy run facilities

  8. Second-hand and vintage

  9. New luxury (Produced in small scales, based on unique designer/artisan expertise)

  10. Cruelty free / Vegan

  11. Ethically made (Free from human exploitation)


The whole point of UpcycleLuxe was being sustainable while being fashionable, right? After all, we want to have fun with fashion and aesthetics play a key role. We look for products with functional, innovative and thoughtful designs with timeless, classic style. Brands with a unique penchant for designs, silhouettes, textures, cuts and color are ideal. We’re so past the boring, drab and earthy stuff. We want “Cool.”


Packaging is another important factor in deciding the brands and their products we’d work with. We assess: 

  • The circularity of the product’s cycle

  • Materials used while packaging and its afterlife - whether it is biodegradable/compostable, if it can be recycled/upcycled

  • Shipping: Is the carbon impact of the product’s shipping being considered? Are any measures taken to offset the same? 


Disposal is as important to us as its manufacture. We want to think about if -1. Are the products recyclable or biodegradable? 2. Can they be reconstructed, reused? If yes, what do they do?


The UN Sustainable Development Goals are great ideals that can be followed by brands. We appreciate a minimum of 3 goals to be followed.  

We follow seven of the  UN Sustainable Development Goals (SDGs) and have categorised them into our 6 strengths of sustainability, i.e. Water, Air, Energy, Materials, Conditions of Work and Commitment.

(6) Clean Water and Sanitation

(7) Affordable and Clean Energy

(9) Industry, Innovation and Infrastructure

(11) Sustainable Cities and Communities

(12) Responsible Consumption and Production

(13) Climate Action

(17) Partnerships for the Goals.


 Another step towards credibility, certifications are great to validate a brand. Think of it as an added advantage to the great work you’re already up to. While it’s not binding, we do appreciate a certified brand. Common examples include- 

  • GOTS / Oekotex / OCS -  Organic fabrics

  • GRS -  Recycled fabrics

  • Lenzing Certificate - Tencel 

  • European Flax / lab test - Hemp 

  • Other General certifications - B Corp, 1% for the planet, Cradle to Cradle, Fairtrade International, ISO, FSC (for forest products), Bluesign (if toxic chemicals free)

And that’s it! Welcome to Our Wonderful World!

Sustainably in Love!

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