This dress is made in pure silk fabric handwoven in Banaras with a hint of stripes all over the fabric. It has a deep scoop neckline with sleeves made in two panels. The stripes are intricately mightered reflectively. It has beautifully crafted applique & hand embroidery in teal green color on the bodice & the sleeves. This collection is an assorted range of textiles & handspun fabrics sourced from Banaras, Islampur, Murshidabad & quaint villages of India. The inspiration for the embellishments & embroideries has been derived from the artist Huguette Caland and her work over the years. Intricate crafts like sujani & kantha are the key embroidery techniques been used.
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The Loom Art believes in reviving the dying craft culture and heritage of artisans by giving them employement and promoting the craft to sustain it for a lifetime. Recreation of ancient hand embroideries like Kantha, Phulkari, Cross Stitch and further more to remind the consumers of simpler times. The collections are a medium to channelize these techniques with thoughfully designed motifs in order to keep the ancestry of story telling alive.
SDG5: Gender Equality , SDG7: Affordable & Clean Energy, SDG9: Industry Innovation & Infrastructure ,SDG8: Decent Work & Economic Growth, SDG11: Sustainable Cities & Communities Responsible Consumption & Production , SDG15: Life On Land
The label focuses on reviving old authentic craft techniques and generating a platform of employement fo locals and bringing handloom back in vogue. They promote the idea of handwoven textiles and loom made fashion and ensure that the whole process is sustainable in its true sense where they give major credit to the fair trade and fair wage policies. Sustainability to them means sustaining livelihoods of talented artisans and thinking about sustainability as a way of life, for the same they also send a postcard mentioning the artisan that made your garment. ” HAPPY CLOTHES MADE BY HAPPY HANDS” is their motto which define their beliefs.
The Loom Art
“The Loom Art” focuses on reviving the old and dying authentic craft of embroidery and weaving techniques in this fast-fashion world. It Is a fond effort to give a platform to artisans, weavers, embroiderers, etc. to come together and co-create. Sustainability is the core value of the brand. At its epicenter stands a strong belief in designing something that serves a purpose as well as solves a problem.