This dress is made in handwoven cotton fabric. It is a strap dress with deep U neckline with detailed hand embroidered coral motifs on the bodice area, using intricate sujani & kantha embroidery techniques. It has nicely crafted knife pleats on the waist area with a broader hemline. This collection is an assorted range of textiles & handspun fabrics sourced from Banaras, Islampur, Murshidabad & quaint villages of India. The inspiration for the embellishments & embroideries has been derived from the artist Huguette Caland and her work over the years. Intricate crafts like sujani & kantha are the key embroidery techniques been used.
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The Loom Art believes in reviving the dying craft culture and heritage of artisans by giving them employement and promoting the craft to sustain it for a lifetime. Recreation of ancient hand embroideries like Kantha, Phulkari, Cross Stitch and further more to remind the consumers of simpler times. The collections are a medium to channelize these techniques with thoughfully designed motifs in order to keep the ancestry of story telling alive.
SDG5: Gender Equality , SDG7: Affordable & Clean Energy, SDG9: Industry Innovation & Infrastructure ,SDG8: Decent Work & Economic Growth, SDG11: Sustainable Cities & Communities Responsible Consumption & Production , SDG15: Life On Land
The label focuses on reviving old authentic craft techniques and generating a platform of employement fo locals and bringing handloom back in vogue. They promote the idea of handwoven textiles and loom made fashion and ensure that the whole process is sustainable in its true sense where they give major credit to the fair trade and fair wage policies. Sustainability to them means sustaining livelihoods of talented artisans and thinking about sustainability as a way of life, for the same they also send a postcard mentioning the artisan that made your garment. ” HAPPY CLOTHES MADE BY HAPPY HANDS” is their motto which define their beliefs.
“The Loom Art” focuses on reviving the old and dying authentic craft of embroidery and weaving techniques in this fast-fashion world. It Is a fond effort to give a platform to artisans, weavers, embroiderers, etc. to come together and co-create. Sustainability is the core value of the brand. At its epicenter stands a strong belief in designing something that serves a purpose as well as solves a problem.