• 10 Reasons Why Sustainable Home and Living is Important

    10 Reasons Why Sustainable Home and Living is Important

    A maximalist lifestyle with reckless indulges may seem like the 'capitalist' fever dream. Moreover, in a twist of fate, some of us may be sucked into the rabbit hole where it seems like happiness equals buying new things. However, the fact remains that unsustainable living comes with a massive price tag. In addition to burning a hole in our pockets, the environmental repercussions of...
  • how growing trees help offshoot the fashion supply chain and makes it more carbon neutral

    how growing trees help offshoot the fashion supply chain and makes it more carbon neutral

    The fashion industry contributes to 10 percent of the global carbon emissions and is the second-largest consumer of the world's water supply. However, the collective uproar against unsustainability has compelled the fashion industry to retrace its steps in recent times. One way by which various fashion houses are trying to compensate for their carbon emissions is by making an equivalent carbon dioxide saving elsewhere...
  • UPCYCLING FOR SUSTAINABILITY – THE BEST WAY TO GET ZERO-WASTE

    UPCYCLING FOR SUSTAINABILITY – THE BEST WAY TO GET ZERO-WASTE

    In a layperson’s language, upcycling is to recycle or reuse something in a way that increases the value of the original object. Thus, upcycling is taking something old and creating something new out of it. The distinctive feature of upcycling is the ‘value addition’ undertaken. When we talk clothing upcycling, designers use ‘deadstock’ or clothing leftovers to create new and stylish garments. Upcycling fashion trends and the...
  • Top Five Most Loved Sustainable Brands for Men in 2022

    Top Five Most Loved Sustainable Brands for Men in 2022

    Times are changing, and so are the fashion preferences of men. The erstwhile inundation of the fashion collections we witnessed is now giving way to the slow fashion rhetoric. People worldwide are embracing sustainable fashion, and for all the right reasons. A recent study illustrates that 69 percent of the surveyed men said that sustainability is vital for the global economy, whereas 31 percent...
  • Making conscious fashion choices easier

    Making conscious fashion choices easier

    Clothing brands and companies create an oversized style conundrum in our fashion trend. It is observed that the fashion industry is one of the biggest polluters of our planet, yet we cannot avoid the cause by any means. However, we can go for some practical approaches to adopt earth-conscious clothing trends and avoid our environmental damage to a certain extent. But one of the essential questions...
  • PLANT-BASED MATERIAL – THE FUTURE OF SUSTAINABLE LUXURY

    PLANT-BASED MATERIAL – THE FUTURE OF SUSTAINABLE LUXURY

    It is no longer a clandestine narrative that the fashion industry is one of the most wasteful industries in the world. With more than a hundred billion fashion items produced each year, three out of five end up in landfills. More often than not, luxury brands and fast fashion brands are at the forefront of the abhorrent waste generation. However, with the ethical and...
  • Sustainable fabrics face-off- Organic cotton v/s Hemp v/s Tencel

    Sustainable fabrics face-off- Organic cotton v/s Hemp v/s Tencel

    Sustainable fashion – the New Trend that is paving its way in the thoughtful world. As we grow to be more eco-friendly humans, it is necessary to adopt and accept the changes in the trend and the transformation of various fashion outfits for a better planet. It is necessary to make conscious choices easier  and be aware of sustainable fashion fabrics for a better...
  • Sustainable Fashion Bloggers Inspiring Eco- Friendly Fashion

    Sustainable Fashion Bloggers Inspiring Eco- Friendly Fashion

    Sustainable fashion. One of the most discussed topics in the fashion community. It is about the process of fostering fashion trends in an eco-friendly way. It is a way of making people aware of the importance of nature and its resources in the making, marketing, and selling of fashion goods. With the paradigm shift from fast fashion to adopting conscious living, it is noticed...
  • #MATERIALMONDAY: SILK

    #MATERIALMONDAY: SILK

    Introducing #MaterialMonday!! This post is a series of information about the story behind clothes. Our goal is to share knowledge that will help you identify greenwashing in your buying options and help you transition to products made keeping in mind sustainability and the environment. If you like this post, then do share it! Silk is one of the luxurious plush fabrics, soft, slippery against...
  • Sustainable fashion, a choice you make? Really?

    Sustainable fashion, a choice you make? Really?

    From organic holi colors to natural sanitary napkins to organic food to denims made of waste plastic, market is filled with options of switching to more environment friendly options. One commodity which we all use and are never satisfied with its range and variety we already have, is definitely the clothing range. With online sales and never ending options in stores, clothing industry fascinates...
  • Is it right to call Sustainable fashion a ‘Need for Today’s World’?

    Is it right to call Sustainable fashion a ‘Need for Today’s World’?

    Sustainable fashion brands create fashion in a way that is most considerate of humanity and the environment, reducing the environmental impact wherever possible. The ultimate goal is to have a system that works without leaving a negative footprint. Is it right to call sustainable fashion the ‘Need for Today’s World’?It all started when we began to multiply in humungous numbers. As a result, the...
  • Fashion Design Pedagogy In An Ever Changing Fashion Environment

    Fashion Design Pedagogy In An Ever Changing Fashion Environment

    Fashion Industry has gone through tremendous change in recent times. From the arrival of fast fashion in last decade to changing the design and production practice to make it more sustainable in present condition. In present times, industry is in flux, the skills and the role of the designer is very different from how it was a decade or even few years ago. The...
  • AVOID THE GREEN WASHING TRAP

    AVOID THE GREEN WASHING TRAP

    As sustainable fashion and any organic products become more mainstream, companies are latching onto this revolution—some with intentions of actually becoming more ethical and others are just trying to make consumers think they are ecologically responsible i.e brands that are Greenwashing. Coined in 1986 by environmentalist Jay Westerveld, Greenwashing — or ‘Green Sheen’ — is when a company uses misleading or false claims to...
  • HOW A BRAND DRAWS A LINE BETWEEN BEING INFORMATIVE WHILE NOT COMING ACROSS AS PREACHY!

    HOW A BRAND DRAWS A LINE BETWEEN BEING INFORMATIVE WHILE NOT COMING ACROSS AS PREACHY!

    Sustainability has been synonymous for the longest time now to the future survival of all living beings on this planet. The concept is naturally being adapted by several organizations and brands are being formed on the grounds of sustainable practices. Amidst all the adaptation and formation, several organizations fall short of implementing sustainable practices into the core system. Whereas several brands stay true to...
  • RE-EVALUATING OUR ACTIONS TO BUILD A SUSTAINABLE FASHION SOCIETY

    RE-EVALUATING OUR ACTIONS TO BUILD A SUSTAINABLE FASHION SOCIETY

    Let’s rewind our clock to circa 2000. The times when crop tops were called short tops and dungarees were chic! I was a young kid back then and the only fashion I could relate to was clothes than my cousin handed us down from the ones she designed at a premier fashion school in India. Back then those clothes told a story. They were...
  • Sustainability redefining luxury fashion in the era of new textile economy

    Sustainability redefining luxury fashion in the era of new textile economy

    Luxury has had a complex relationship with sustainability. The term luxury was originally associated with “a lifestyle of excess, indulgence and waste”, while sustainability focuses on moderate consumption of resources to ensure that our future generation would be able to meet their needs. However, luxury is also associated with setting trends. As the world is in the midst of a paradigm shift, the apparel industry...
  • THE ART OF NATURAL DYE

    THE ART OF NATURAL DYE

    For me, the Art of natural dye is less about specific techniques and more about a feeling, an energy, a life force of colour and nature and creativity. It’s also about lessons in patience, acceptance and even failure. When people ask me specifics I don’t have much to say except that they should play and experiment and discover for them selves what works for...
  • Sustainable Fashion Bloggers Inspiring Eco- Friendly Fashion

    Sustainable Fashion Bloggers Inspiring Eco- Friendly Fashion

    Sustainable fashion. One of the most discussed topics in the fashion community. It is about the process of fostering fashion trends in an eco-friendly way. It is a way of making people aware of the importance of nature and its resources in the making, marketing, and selling of fashion goods. With the paradigm shift from fast fashion to adopting conscious living, it is noticed...
  • MAKING CONSCIOUS FASHION CHOICES EASIER

    MAKING CONSCIOUS FASHION CHOICES EASIER

    Clothing brands and companies create an oversized style conundrum in our fashion trend. It is observed that the fashion industry is one of the biggest polluters of our planet, yet we cannot avoid the cause by any means. However, we can go for some practical approaches to adopt earth-conscious clothing trends and avoid our environmental damage to a certain extent.   But one of the essential...
  • SUSTAINABLE FABRICS FACE-OFF- ORGANIC COTTON V/S HEMP V/S TENCEL

    SUSTAINABLE FABRICS FACE-OFF- ORGANIC COTTON V/S HEMP V/S TENCEL

    Sustainable fashion – the New Trend that is paving its way in the thoughtful world. As we grow to be more eco-friendly humans, it is necessary to adopt and accept the changes in the trend and the transformation of various fashion outfits for a better planet. It is necessary to make conscious choices easier  and be aware of sustainable fashion fabrics for a better revolution and...
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