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Introducing #MaterialMonday!! This post is a series of information about the story behind clothes. Our goal is to share knowledge that will help you identify greenwashing in your buying options and help you transition to products made keeping in mind sustainability and the environment. If you like this post, then do share it! Silk is one of the luxurious plush fabrics, soft, slippery against...

From organic holi colors to natural sanitary napkins to organic food to denims made of waste plastic, market is filled with options of switching to more environment friendly options. One commodity which we all use and are never satisfied with its range and variety we already have, is definitely the clothing range. With online sales and never ending options in stores, clothing industry fascinates...

Sustainable fashion brands create fashion in a way that is most considerate of humanity and the environment, reducing the environmental impact wherever possible. The ultimate goal is to have a system that works without leaving a negative footprint. Is it right to call sustainable fashion the ‘Need for Today’s World’?It all started when we began to multiply in humungous numbers. As a result, the...