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Prathaa

121 products

Showing 109 - 121 of 121 products

Showing 109 - 121 of 121 products
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SARONG DRESSSARONG DRESS
SARONG DRESS
Sale price₹3,825 Regular price₹4,500
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CROP TOP WITH PANTSCROP TOP WITH PANTS
CROP TOP WITH PANTS
Sale price₹4,335 Regular price₹5,100
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HALF AND HALF SHIRT DRESSHALF AND HALF SHIRT DRESS
HALF AND HALF SHIRT DRESS
Sale price₹2,975 Regular price₹3,500
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Half and Half DressHalf and Half Dress
Half and Half Dress
Sale price₹2,380 Regular price₹2,800
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AASTEY-BLACK JAMDANI JACKETAASTEY-BLACK JAMDANI JACKET
AASTEY-BLACK JAMDANI JACKET
Sale price₹2,550 Regular price₹3,000
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WOMEN SHIRT SHORTS SETWOMEN SHIRT SHORTS SET
WOMEN SHIRT SHORTS SET
Sale price₹3,485 Regular price₹4,100
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DRESS WITH JACKETDRESS WITH JACKET
DRESS WITH JACKET
Sale price₹4,590 Regular price₹5,400
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AASTEY-IKKAT JACKETAASTEY-IKKAT JACKET
AASTEY-IKKAT JACKET
Sale price₹2,550 Regular price₹3,000
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WOMEN SHIRT CULOTTES SETWOMEN SHIRT CULOTTES SET
WOMEN SHIRT CULOTTES SET
Sale price₹3,060 Regular price₹3,600
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TRACK PANTS -HOODIESETTRACK PANTS -HOODIESET
TRACK PANTS -HOODIESET
Sale price₹3,825 Regular price₹4,500
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AASTEY- KAFTAN DHOTI MUL SETAASTEY- KAFTAN DHOTI MUL SET
AASTEY- KAFTAN DHOTI MUL SET
Sale price₹5,695 Regular price₹6,700
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AASTEY-SHIRT KAFTANAASTEY-SHIRT KAFTAN
AASTEY-SHIRT KAFTAN
Sale price₹3,230 Regular price₹3,800
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AASTEY - MUL DHOTI PANTSAASTEY - MUL DHOTI PANTS
AASTEY - MUL DHOTI PANTS
Sale price₹2,465 Regular price₹2,900
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Prathaa

Prathaa is a conscious fashion brand, operating with a socio-economic and environmental relevance. This sustainable clothing and lifestyle brand based out of Mumbai was born out of the love for heritage handloom and handcrafted products and with the optimism of reviving a few forgotten art forms while creating sustainable livelihood for the weaver and artisan family. We, at Prathaa, celebrate India's heritage weaves and crafts and also firmly believe in nurturing and preserving them in a way that subtly connects our age-old traditions to modernization.

Team Prathaa works in building a constant relationship and bridging the gap between our artisans, who are the backbone of Indian textiles, and our consumers through our modern edgy garments on the canvas of Indian weaves, up-cycled accessories, and innovative new categories of every day. We also take pride in educating our consumers about sustainability through our waste management programs, versatile styling options, updating them on the people and processes behind every Prathaa garment, and several other ways, creating awareness towards conscious and mindful purchases.

Each Prathaa design goes through an elaborate birthing process and has a distinct story to tell. Adhering to our commitment to using mostly natural and breathable fabrics, we use the same to bring forth comfortable, versatile, and unique styles. We believe in taking one step at a time in building a community that participates in protecting our environment from the continuous generation of carbon footprints and humongous usage of non-natural fibers.

Our goal is to gradually grow the number of weavers and artisans we induct into the Prathaa system along with increasing the size of our prathaawoman consumer community with their investment towards a sustainable lifestyle. All of this via practicing fair wages, a safe workplace, remain transparent and conscious in the journey.