Our mission and vision is what motivates us to hustle everyday. Aligned with UN SDGs It’s important for us to keep these values in mind to remind us of why we do what we do. 


Our mission is to build a conscious community of fashion & lifestyle that includes artists, artisans, home-grown designers that truly believe in sustainability. It is our responsibility to provide knowledge, transparency and a guilt-free shopping experience. With a mission to accelerate a mindful transition towards sustainable fashion, we strongly believe that Green is the New Luxury.  We believe in products made slow with care, respect and love. 

  • To be Plastic- Free, Zero-Waste & Carbon Neutral

  • Responsible consumption

  • Biodegradable Packaging 

  • Ethical & Slow Fashion to be the norm


  • Help eliminate plastic &  greenwashing from the industry

  • Be Carbon - Negative by 2025

  • 1 million customers  to make greener choices 

  • How have we achieved it so far by collaborating and  spreading awareness nationally and internationally with Sharda University, Wud University, Global WomenTech Network , The DO School Berlin  , independent women with valerie prasetyo, CohoraEvXprts and many more. So far, we’ve managed to influence 1,78,000 people and the number’s only getting higher. 

Our Mission & Vision


Last Updated: 2024-06-25