Today's world faces one too many environmental problems" from global warming, forest fires, air pollution, melting ice caps, and noise pollution. The list goes on and on. The adverse effects of growing Industrialisation and Technology is almost impossible. We as humans are known to devise ways to tackle problems, and the answer to curbing this environmental damage is by adopting eco-friendly products and sustainable living methods.
Humans tend to follow their elders, peers, and even celebrities. Celebrities belong to different fields like Entertainment, Fashion, Sports, Music, Theatre, and many others. These celebrities, especially actors from Bollywood, Kollywood, Tollywood, Sandalwood, and other regional film industries and Sports personalities influence people of all ages in one way or another.
The Actors and Actresses from the Indian Film Industry sport a new look and wear particular clothing for their role in the movie. A notable mention regarding slow fashion is the famous actress Katrina Kaif, who adorned different styles of Sustainable Clothing throughout the movie Jagga Jasoos. When we tend to imitate their looks or clothing, why not also imbibe these Celebrity Eco-Warrior ideologies?
Now is the right time to think and adopt greener initiatives in your day-to-day life. Without wasting any time, we present some of the most famous Indian celebrities who promote sustainable living and slow fashion.
1. Famous Indian Celebrities who promote Sustainable Living and Slow
Fashion
1.1 Alia Bhatt
From starting her career as a quirky student in "Student of the Year" to "Rocky and Rani ki Prem Kahaani" this young actress has achieved much in her film career. Being awarded the National Film Awards for Best Actress in 2023, this actress showcases immense potential in her career and also towards promoting Environmental Causes.
Alia Bhatt kickstarted "Coexist" an initiative that makes people understand the importance of maintaining a harmonious balance between quintessential nature and life. From campaigning for the adoption of animals to social media campaigns to curb plastic, this young actress is a torchbearer for Sustainable Living. "Edamamma" is a Slow Fashion brand started by Alia Bhatt that hosts a conscious fashion line of kidswear.
1.2 Anushka Sharma
This A-list actress and wife of Indian Cricket Superstar Virat Kohli need no introduction as she has attained huge stardom quickly. Being awarded PETA's "Hottest Vegetarian Award" Anushka Sharma supports initiatives that revolve around protecting and saving animals and the environment. She has collaborated with "SNEHA" a Maternal Health foundation that raises awareness about reusing garments. She also promotes circular fashion and has put her maternity clothes up for sale.
1.3 Bhumi Pednekar
Bhumi Pednekar, the famed actress of Bollywood, has starred in many blockbuster movies, and a notable mention is "Toilet" which highlights the sanitation problem in Rural India. She has and is an active voice in spreading awareness about the ill effects of the depleting environment. "Climate Warriors" is an initiative this young actress started, highlighting the Wrongs committed globally regarding the environment. The initiative focuses mainly on oil spills and the damage of carbon footprints to the environment. Her main aim is to make people aware of the shortfalls of environmental damage and encourage them to adopt "planet-conscious" behavior and sustainable living.
1.4 Dia Mirza Rekhi
Dia Mirza is a renowned Indian Actress who is a model, filmmaker, activist, and eco-warrior. She is the UN Environment Goodwill Ambassador for India, Wildlife Trust of India ambassador, and Member of Sanctuary Nature Foundation, and she consciously spreads awareness about the little ways through which one can contribute to the much-needed sustainable change. From adopting Sustainable Fashion to speaking on the segregation of waste and practicing it, this famed actress is transforming how people look at their daily lives and imbibing small eco-friendly practices that contribute to the bigger change, leading to a much bigger positive environmental change.
1.5 Gul Panag
They say that change starts when you change, and that is what this renowned actress did when she switched to an Electric Car to reduce pollution. Gul Panag is active and vocal about highlighting India's sanitation and waste disposal practices. By propagating sustainable practices for everyone to follow in their day-to-day lives, this actress is leading the change towards a Sustainable and Greener Environment.
1.6 Taapsee Pannu
Taapsee has acted in many blockbuster movies like "Pink" and "Thappad", to name a few. She is another sustainability crusader who supports Slow Fashion. Like many actresses who have started repeating old dresses whilst attending an event, Taapsee Pannu always prioritizes sustainability by not adopting clothes falling in the "Fast Fashion" category. The actress supports and wears Organic Clothing from Organic Clothing Brands that look stunning and are sustainable at the same time.
1.7 John Abraham
A superstar, avid pet lover, and Environmental Activist, John Abraham has signed up for the "PowerLight a Village" campaign that helps get solar power energy in villages across India.
1.8 Ajay Devgan
This "Singham" superstar works towards several eco-friendly causes. He has been instrumental in setting up a Solar Power plant in Patan, Gujarat. He is also looking forward to investing in a similar project in Rajasthan. He advocates and supports the usage of Eco-friendly energy to generate power.
Eco-Wrapping it
Celebrities are followed both on-screen and off-screen. Celebrities are aware of their huge fan following and act as the best medium to spread awareness about protecting our environment and adopting Sustainable Living.
Slow Fashion is also on the rise, and notable celebrities like Deepika Padukone, Vidya Balan, Richa Chadha, and Janhvi Kapoor are breaking the stereotypes and repeating dresses to award functions, movie premieres, and other functions. Not only this, but they also support Organic Brands and Slow Fashion labels to usher in much-needed change.
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